Mercury – God of commerce

We all want to be favoured by the gods. But how do you get the right god to favour you? Shopkeepers and other entrepreneurs in The Hague did this by decorating their facades with the image or symbols of Mercury, the god of commerce.

Mercury

The Roman god Mercury was the god of travellers, commerce and profit. It was only when the Romans started trading with the Greeks that they needed a god to cover this ‘department’. That is why Mercury joined the family of Roman gods relatively late.

Mercury is depicted with symbols indicating speed: winged sandals (talaria), a winged helmet (petasus) and a winged staff (caduceus) encircled by snakes.

Mercurius, Monogrammist IB (16e eeuw), 1528 - Coll Rijksmuseum
Mercurius, Monogrammist IB (16e eeuw), 1528 - Coll Rijksmuseum

Caduceus

When people see the staff of Mercury on a building, their first idea is often that a doctor lives or works there. But the symbol of the Greek god Asclepius, patron of physicians, is a staff with only one snake wound around it. And Mercury’s staff usually has the wings, which you will not find with Asclepius.

Shops

Where can we find shops in The Hague that display appeals to Mercury for their success?

At several large department stores and fashion boutiques. Among the many sculptures on the Bijenkorf building is one of Mercury.

Mercurius Bijenkorf - Grote Markstraat
Bijenkorf - Grote Markstraat

Mercury’s staff can also be found on the facade of Peek & Cloppenburg.

Mercurius Peek en Cloppenburg - Grote Markstraat
Peek en Cloppenburg - Grote Markstraat

In the 192 0’s a new arm was built to the Passage. The entrance of this arm is guarded by two symbolic figures, one of which we can again recognize as Mercury.

Passage - Hofweg
Passage - Hofweg

The facade of Vlamingstraat 35 was designed by architect W.B. van Liefland. This building was commissioned by Julius Lutkemeijer, owner of a ladies’ fashion shop. Unfortunately, this Mercury has been affected by the ravages of time.

Vlamingstraat 35
Vlamingstraat 35

In the facade of Venestraat 15 there are no fewer than three symbols of Mercury: staff, head of the god and a winged wheel. They undoubtedly refer to the first users of the building, only it is no longer known what kind of company it was.

Venestraat 15
Venestraat 15

The symbols of Mercury also do very well in tile panels. As can be seen from the beautiful Art Nouveau building on the corner of the Laan van Meerdervoort – Waldeck Pyrmontkade.

Hoek Waldeck Pyrmontkade - Laan van Meerdervoort
Corner Waldeck Pyrmontkade - Laan van Meerdervoort

Office

At Noordeinde 43 there is a building called Mercury. It was designed by the architects Hoek & Wouters and completed in 1900. It was the first building to be built especially for office work.

Gebouw Mercurius Noordeinde
Mercury Building Noordeinde

Government buildings

Would you expect the god of trade on a government building? In the past, the current Ministry of Economic Affairs was called the Ministry of Agriculture, Industry and Commerce. And so it is logical to see Mercury on the building where in 1917 this ministry moved in.

Bezuidenhoutseweg 30
Bezuidenhoutseweg 30 - statue S.J. Tempelman

If today we make a phone call or send a letter, we are being served by commercial companies. But once we had the State Post Office, Telegraphy and Telephony or the PTT. In 1923, the PTT moved into a new head office on the Kortenaerkade, architect G.C. Bremer.

Sculptor Van Lunteren made the sculptures of the allegorical figures. These figures all carry symbols: from left to right: Labour (symbol: a hammer), Science (symbol: an owl), Commerce (symbol: the staff of Mercury) en Industry (symbol: a locomotive).

Kortenaerkade vml PTT Hoofdkantoor
Kortenaerkade fmr PTT Head Office
vml Postkantoor - Kerkplein
fmr Postkantoor - Kerkplein

At Kerkplein, the PTT built The Hague’s main post office and telephone exchange. There a Mercury without his staff, only very subtle wings at the heels of this athletic figure.

vml Postkantoor - Kerkplein
fmr Postkantoor - Kerkplein

At Kneuterdijk you can find the building in which the ‘Raad voor de Rechtspraak’(= Council for the Judiciary) is now located. It was built in the 1920s for the Nederlandse Handelsmaatschappij (= The Dutch Trade Company).

Kneuterdijk Raad voor de Rechtspraak
Kneuterdijk Raad voor de Rechtspraak

I show you interesting details during my city walks and bike tours.

Do you like this article, share it using:

Share on email
Share on facebook
Share on whatsapp
Share on linkedin
Share on twitter

1 thought on “Mercury – God of commerce”

  1. Owen Richard Langdale

    A few images in my head resurfaced from my many walks around Den Haag. What a lovely article plus a photographic history. I really, really miss Den Haag and I WILL be back, but sadly not until 2022. Stay safe and above all resilient.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top